With today’s technology presenting us with more opportunities to work on things easily, it seems like producing your corporate web video should be fairly easy. After all, techie devices today have different cameras as well as apps that lure you into thinking that you can come up with a creative and professional looking online video. Well, I hate to break it to you but that’s not exactly how it works!
Surely, you’re probably wondering why. I mean, you have these handy gadgets, built-in cameras and a little editing software, so you should be on your way to becoming the next Martin Scorsese. However, what you must realise is that just because you have access to these tools, it doesn’t mean that amateur or homemade video will have the necessary creative skills to attract and engage viewers, help you make sales, or promote your brand in the best possible light.
Now some of the reader’s of this blog will think our opinion is bias, but the fact of the matter is, while it’s tempting to try and produce your own amateur website video production some things (especially results oriented marketing) are better left to the Pros.
Unless for some strange reason you have an extensive knowledge and background in ad copy writing, then who will write ad copy? I mean the script is the very foundation of the message to be delivered, how to successfully capture and engage your audience, as well as get them to respond to your call-to-action. What about the creative elements of your video? Do you have creative images, graphics or footage right at your fingertips? Usually not! A full service, professional video production studio can typically include these services to their clients. And, what if you’re video requires a live spokesperson/actor? Let’s face it, not everyone is camera-friendly, experienced in reading from a teleprompter, or can close the deal. Again, a professional video production studio will usually have available roster of actors that are camera-friendly and masters at the art of persuasion!
While video marketing continues its explosive grow, there are several factors to consider when it comes to hiring a professional video production company vs. homemade.
Here are some key considerations:
Think about your audience
Whatever you do, always make sure that you put your audience’s welfare first. Remember that in advertising, you NOT only think about what you have to say, but also what your audience wants. After all, they’re the ones who’ll patronize your brand so make sure that you’re pleasing them.
Think about your content
Your first goal is to appeal to your viewers, and not everyone knows how to do this. Next, you work on the content of your corporate web video production to make sure that the message you want to communicate is clear and understandable. Remember the three E’s when crafting a message: Excite, Engage, and Educate.
Think about the quality
A well-crafted, high quality video is one of the important aspects that makes your corporate web video production successful. See, your video represents the image of your company, and if you’re thinking of creating an online video through your iPhone, I don’t think you’ll be able to produce the same quality that’s expected for a professional corporate web video production.
Trust us, crafting a top-notch video production can be a lot more challenging than it seems. If you have those gadgets with different cameras and apps that will help you develop your skills, good for you! However, don’t compromise the quality of your video production just because you think you already have enough knowledge in crafting one. Before venturing into web video, or video marketing for your brand, we strongly encourage you to find an expert to work with, and you’ll see the big difference.
Source – Sparksight